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Search engines such as Google, Bing, and Yahoo are the main sources of visitor traffic for any site. If you are doing SEO for the site then it can take several months to get results. In such a situation to get your online business going and make some sales on the website what you can do is make use of PPC services India firms to set up a pay per click ad campaigns for your site.
Similarly, social media platforms such as Facebook, Twitter, and LinkedIn can also be very good sources of lead generation for a website along with helping to build brand identity. In this regard, you can utilize SMO services provided by many of the digital marketing firms to start building your presence on social media websites.
SMO and PPC Services
Let us now briefly look into what are the main constituents of these two services.
Pay Per Click (PPC)
PPC is mostly carried out on search engines using platforms such as Google Adwords and Bind Ad Center. It involves the creation of an account on these platforms, adding funds, setting up a geographic location to target, time for displaying the ads, setting demographics, daily spending budget, and the amount you are ready to pay for each click.
The next thing consists of the creation of a campaign and creating ad groups within the campaign. After that relevant keyword are added in these ad groups and ad description is created for the keywords. Finally, after all the details are set up, the campaign is started and monitored on a regular basis to make sure it is working as desired.
Social Media Optimization (SMO)
For social media optimization, various strategies are used such as adding features consisting of the addition of like, follow and share buttons on the website, addition of Facebook comments box on main pages in the web site, implementing Twitter cards, and several similar other features for the web site.
If you are also planning to make use of PPC or SMO services then InstaaCoders Technologies would be the best firm to work with due to the number of experiences they have. They can create a suitable promotion plan to meet your needs.