Business Intelligence

Business Intelligence leverages software and services to transform data into actionable insights that inform an organization’s strategic and tactical business decisions. BI tools access and analyze data sets and present analytical findings in reports, summaries, dashboards,
graphs, charts and maps to provide users with detailed intelligence about the state of the business.
Business intelligence can be used by enterprises to support a wide range of business decisions ranging from operational to strategic. Basic operating decisions include product positioning or pricing.
Strategic business decisions involve priorities, goals and directions at the broadest level.

Business Intelligence

“Data really powers everything that we do.”

Why is Business Intelligence important?

Business Intelligence can help companies make better decisions by showing present and historical data within their business context.

  • Identify ways to increase profit
  • Predict success
  • Analyze customer behavior
  • Compare data with competitors
  • Track performance