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Technology is evolving at a rapid speed and it is becoming difficult to keep pace with modern technology. However, as a dedicated professional it is your duty to be informed and learn about the technology that is related to your job. As internet and e-commerce gain more influence over the lives of ordinary individuals, it has become necessary for people who are connected with web designing to streamline their knowledge base and keep on adding to it from time to time.
The right set of tools will mean the difference between a success and a failure. Here we are not talking of technical set of tools that each web designer knows before he or she starts web designing, we are talking of general tools that do not require special technical somehow. These tools are based on common sense, such as using color very wisely, having the right set of negotiation buttons, and creating a design that helps the visitor to land on any page.
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Use color wisely:
A color is a powerful tool, it attracts and repels the visitors, too much and it acts as a turn-off, too little and the website becomes colorless and fades into anonymity. Experiment with the judicious mixture of color that suits the goal and purpose of the client and adopt one that looks attractive and inviting.
Good designers say that the send and submit buttons on any website invariably appear ugly and ungainly. A good look at other buttons, also tells a tale of negligence and ordinary designing. Most designers fail to appreciate the fact that buttons, if not designed with special care, can detract from the perfection of good web design. Use all expertise at your disposal to design attractive buttons that are innovative and designed with care. This small attention to the detail will set you apart from the normal run of the mill designers and place you in the category of extraordinary designers.