Internet marketing and e-commerce are the buzz words in the business environment as more and more businesses go online or incorporate online business portals in their normal business plans. To develop their e-commerce sectors businesses need services of web developers, web designers, SEO experts, and many others. The estimated growth of e-commerce market in India is likely to be in thousand crores, more and more online shoppers are opting to buy their necessities online, which in turns means a spat of growth in e-commerce and more business for web development enterprises. What is the set of competencies that a website development enterprise needs in order to serve this growing sector?
E-commerce needs a mixture of innovation and functional features in web design and Web Development Company Delhi, and products displayed in a way that makes it easier for the customers to pick up the pieces of their choice. Standard tools, such as secure gateways for payment are integrated to make payment easier. Authorize.Net, World Pay and PayPal are some of the payment gateways that are incorporated in the design of websites.
The developed websites have designs that are search engines friendly, capable of supporting a lot of products; they also have to be strong enough to support heavy traffic. Occasionally a website crashes under the onslaught of heavy traffic resulting in serious loss and inconvenience to the customers; website developers need to design a website that will withstand occasional heavy traffic. Sometimes the website developers give options to the clients to have either a dedicated server or a shared one. It is a good idea to have a SQL server which has higher speed and gives excellent performance as a dedicated server if the clients are expecting high turnout of products.
All websites need to have options for deleting and modifying. Inventory needs to be updated after each checkout, products added, deleted or withdrawn. Web developers need to create a design that allows periodic modifying facilities. Images play a crucial role in displaying products and services, customers are likely to feel bored if the same image is displayed for a long period of time. The website needs to have facility to change the image periodically, without radically changing the design, along with a choice of using different images for different products.
Technology is rapidly changing and it is crucial for all businesses that use e-commerce to use the latest technology if they do not want to fall behind. Therefore, it is crucial to keeping on Website Redesigning Services the website to keep one step ahead of the competitors. A website needs to be constantly improved to suit the changing patterns of behavior of the customer segments, who tend to ostracize yesterday’s technology and take their patronage to businesses that appear more modern. Like a well designed and coordinated window display that leaves a lasting impression on a customer who is casually looking at products, a well-designed website is the first impression of the image of the company. The website needs to be appealing, modern, and structured in a way that invites all types and kinds of customers.
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